TravelPass – a success story from SAS

Every month, more than 100000 Travel Pass passengers are boarding aScandinavian Airlines flight.They make up a substantial part of SAS premium customers and are treated well.

We know periodic subscriptions and punchcards from telecom and public transport. For some industries, like entertainment, services like Netflix and Spotify have become game changers.When it comes to aviation, flights tickets are usually sold one by one. Although business professionals repeatedly commute to the same destinations, the students go home for the weekends and people visit their summer houses regularly, the purchase of tickets is predominately made on an individual basis.